Trifecta Collective has acquired the North American Trailer Dealers Association (NATDA), the only professional business association in North America that serves light and medium duty trailer dealers.
NATDA is comprised of the largest national show in the trailer industry, a membership organisation, and a leading trade publication.
Trifecta Collective, is a new partnership between GreyLion, a leading private equity firm focused on investing in high-growth businesses in the lower middle market, and trade show industry professionals, Rick McConnell and Jennifer Hoff. McConnell has extensive experience building and leading industry events spanning numerous sectors and has previously held senior roles at Hanley Wood and Informa, wile Hoff has an track record in show management having held numerous positions at National Tradeshow Productions and more recently as Founder of Taffy Event Strategies.
