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Trilantic Capital Partners acquires interest in Traeger Pellet Grills

Private equity firm Trilantic Capital Partners has acquired a substantial minority interest in Traeger Pellet Grills, a designer, manufacturer and marketer of wood pellet grills, wood pellets, sauces and spices, and grilling accessories.

 
Financial terms of the transaction were not disclosed.
 
The company was founded in 1985 in Oregon. It sells its products through a dealer network, online and through a direct sales force at selected retailers, trade shows, fairs, rodeos, and other outdoor events.  In 2012, the company began the rollout of Traeger-branded stores in major shopping malls across the country.  Known for its ease of use, versatility and great tasting wood-fired cooking, Traeger is America’s leading alternative outdoor grill.
 
"Traeger management has developed a very strong product offering and a loyal following," says Charlie Moore, a partner at Trilantic. "We look forward to helping the company execute on key growth initiatives going forward, including expanding its management team."
 
Keith Barish, chairman of Traeger, says: “Trilantic’s track record of working successfully with entrepreneurs was extremely attractive to the company. We look forward to partnering with Trilantic to take Traeger through the next chapter of its development."

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