Trilantic Europe, a pan-European private equity investor, is to become a majority shareholder in Passione Unghie (PU), a European nailcare e-commerce company.
Trilantic Europe will acquire a majority stake in PassioneUnghie from Orienta Capital Partners with the seller retaining a minority stake in the company.
Founded in 2011 in Vicenza (Italy), Passione Unghie is a 100% digitally native nailcare brand with a primary focus on UV based products, with semi-permanent, nail builders and gel polish being the core products. The company represents the leading e-commerce disruptor in the Italian nailcare market and the only platform of its kind in Europe with operations in Spain, France, Germany and the UK.
The opportunity resulted from a theme-driven search coupled with Trilantic Europe’s previous expertise developed in the cosmetics sector. The company exhibited a strong fit with Trilantic Europe’s strategy of supporting digitally focused companies. Trilantic Europe was aided in the due diligence by high-quality sector experts, which are expected to continue collaborating as senior strategic advisors.
The terms of the transaction have not been disclosed.
