TruArc Partners, a private equity firm focused on the middle-market, has invested in New Directions Aromatics (New Directions) in partnership with Founder and CEO, Alex Thomas.
Based in Toronto, New Directions is a supplier of natural ingredients to the cosmetics, health and beauty and personal care markets.
The newly formed partnership will provide New Directions with significant resources and capital to take advantage of growing demand for natural and organic products. Together, TruArc and New Directions will drive growth by supporting the development of value-add capabilities, people, and technology, as well as pursuing add-on acquisitions.
Terms of the transaction have not been disclosed.
