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True Wind Capital makes growth investment in Sterling Capital Brokers

True Wind Capital (True Wind), a San Francisco-based private equity firm focused on investing in technology companies, has made a significant growth investment in Sterling Capital Brokers (Sterling), one of Canada’s leading independent benefit consulting firms that provides proprietary technology solutions to high-growth businesses and multinational enterprises.

Terms of the transaction have not been disclosed.
 
Founded in 2014, Sterling offers a comprehensive suite of bespoke employee benefit insurance solutions, including payroll integration, automatic billing reconciliation, and streamlined digital onboarding, to 1,000-plus clients across Canada.

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