Truelink Capital (Truelink), a middle-market PE firm focused on the technology-enabled services and industrials sectors, has acquired Ansira Partners (Ansira), an independent global marketing services and solutions company with proprietary channel, website, and advertising technology platforms.
Ansira supports clients with multiple solutions including Channel Partner Marketing, Local Websites & Marketing, Media & Ad Technology, and CRM & Loyalty. Ansira has been recognized by leading industry analyst firms in multiple reports and pieces of research covering the marketing technology and services landscape.
This transaction marks the fourth acquisition for Truelink, which was launched in 2022 by Todd Golditch and Luke Myers. Global Investment Bank, Canaccord Genuity LLC, served as the exclusive financial advisor to Ansira for the transaction and Ropes & Gray LLP served as legal advisors.