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UI-licious raises USD1.5m in pre-Series A funding round

UI-licious, a first-of-its-kind UI test automation solution, has announced a new round of Pre-Series A funding of USD1.5 million led by Monk’s Hill Ventures. 

The funding will be used to expand its product development, and sales and marketing teams to expand its customer base of small to large enterprises.

Shi Ling Tai, CEO and Co-Founder of UI-licious, says: “Currently, 90 per cent of software teams worldwide rely on manual testing which is laborious, intensive, and costly. We created UI-licious because the software industry needs a UI test automation solution that is robust, scalable, and cost-effective – while being as simple as possible. It does not require technical expertise or additional manpower. We believe that automating tests for software will be the norm and standard practice rather than an exception.”

The platform focuses on:

• Ease to learn: Instead of the need to undergo years of training as a programmer to write test scripts, UI-licious allows anyone to write tests in pseudo-English.

• Low maintenance: UI-licious tests are very robust and work even if the UI design and underlying code change. The team developed a proprietary test engine that uses dynamic code analysis to understand the structure of the application and determine which parts of the page are the intended target.

• Increases efficiency: UI-licious can reduce the time it takes for software teams to set up their testing grid, write first test scripts, and set up continuous test monitoring from weeks to less than an hour.

• Better communication: Instead of writing a verbose bug report, testers can send UI-licious interactive test reports to show exactly how, where, and when the defect is in the application, allowing teams to resolve issues quickly.

Justin Nguyen, Partner at Monk’s Hill Ventures, says: “Co-founders Shi Ling and Eugene have developed a product to address the quality assurance issues that have plagued the software automation industry for decades. They have shown maturity, growth, and tenacity in pursuing their mission – to rid the world of software bugs. The team’s experience as software engineers has equipped them with the technical knowledge and insights to build a simple and robust tool that empowers manual testers to automate testing and detect bugs before users do. We look forward to working with them as they continue to scale and expand into international markets, delivering good user experiences globally.”

UI-licious currently serves customers around the world from small to large enterprises. This includes Daimler and Jones Lang LaSalle, who use the solution to deliver high-quality digital e-commerce experiences for their customer-facing applications and backend systems built on SAP, Microsoft Dynamics, and Salesforce. Glints, a tech-enabled recruitment firm, uses UI-licious to test their products before going out to market.

“UI-licious is a breath of fresh air compared to other existing platforms in the market. What we like is the ability to write tests collaboratively in (almost) plain English on an easy-to-use interface, which allows stakeholders to come together and understand the acceptance criteria. Using UI-licious, we were able to cut our manual QA run work by 80 per cent and eliminate QA bottlenecks in our development cycle,” says Seah Ying Cong, CTO of Glints, a tech-enabled recruitment firm.

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