A UK gut health food brand, Bio&Me, created by The Gut Health Doctor, has closed a GBP1.4 million funding round in a record 72 hours.
The fundraise was supported by a number of high profile investors including England captain Harry Kane.
The investment round, which was over subscribed and closed within 72 hours, sees Kane become a shareholder in the business. The funds will be used to fuel an ambitious growth strategy including significant innovation in the cereal aisle and beyond.
The funding round was guided by Bio&Me’s lead investor and serial FMCG entrepreneur, Giles Brook.