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Vista Equity Partners appoints Kenneth Frank as CEO of MarketLive-Shopatron

Private equity firm Vista Equity Partners has named Kenneth Frank as CEO of the newly combined global commerce solutions company formed by Vista’s November acquisition and merger of retail software leaders MarketLive and Shopatron.

Frank most recently served as Chief Operating Officer of Vista portfolio company Aptean Software and brings to his new role more than 20 years of global experience in the software industry, with a particular focus on operations, product development, and strategic growth.
“I could not be more excited about the opportunity to lead the innovative commerce platform formed by the merger of MarketLive and Shopatron,” Frank says. “These firms are known as market leaders in providing software solutions for retailers and branded manufacturers around the world. I look forward to adding my global experience to the incredible track record of their talented leadership and staffs, and to ensuring their merger offers the seamless in-store and digital experiences consumers increasingly demand.”
Before coming to Aptean, Frank was a member of the Alcatel-Lucent Management Committee and served both as President of the Alcatel-Lucent/Reliance Industries joint initiative in Mumbai, India, and its Global President of the Solutions and Marketing Group. He also held senior executive positions at Masergy Communications, BellSouth Telecommunications and AT&T Bell Laboratories.
“Kenny has exceeded expectations throughout his career, including in his most recent role as COO at Aptean,” says Robert F. Smith, Chairman and CEO of Vista Equity Partners. “I know his operational and product focus will ensure our new joint entity becomes the software of choice for retailers and manufacturers aiming to serve the dynamic global consumer marketplace.”

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