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Vivid Seats secures strategic investment from Vista Equity Partners

Vivid Seats has formed a strategic partnership with Vista Equity Partners, a private equity firm with focused investments in software, data and technology-enabled businesses.

The investment will enable Vivid Seats to accelerate growth as it delivers the best tools in the industry for buyers and sellers to discover, shop, share, plan, and organise live event experiences.
With a proprietary technology platform and robust data analytics, Vivid Seats is well positioned within the growing secondary ticket exchange market. Vivid Seats leverages its technology leadership to efficiently connect its vast network of sellers with live event customers, offering a wide selection of tickets at competitive prices. The company offers an easy-to-use online interface and dedicated mobile apps, giving customers a safe and convenient way to purchase tickets to their favourite events at any time.
“Since starting the company in 2001, we have never lost sight of our mission to give fans the safest, most affordable, and all-around best ticket purchasing experience in the industry, start-to-finish,” says Eric Vassilatos, co-founder of Vivid Seats. “We are very pleased to be partnering with Vista, who not only shares our vision but can also provide the necessary resources to take Vivid Seats to the next level.”
“This a very exciting time as we look to kick off a new and unprecedented phase of growth for Vivid Seats,” says Jerry Bednyak, co-founder of Vivid Seats. “This strategic partnership with Vista will enable us to strengthen our core offerings and pursue new opportunities, all while continuing to deliver the best service experience in the industry.”
Vista Equity Partners is a leading private equity firm that invests in software, data and technology-enabled companies. Vista partners with management teams to foster operational excellence and create sustainable, long-term value.
“Thanks to the leadership of Jerry, Eric and the entire management team, Vivid Seats has built an industry-leading ticket marketplace through a winning combination of exceptional service and powerful technology,” says Brian Sheth, President at Vista Equity Partners. “We look forward to partnering together to sustain that incredible momentum and help the company unlock its true potential.”

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