VSS Capital Partners (VSS), a private investment firm investing in the healthcare, education, and business services industries, has made a growth capital investment in Lane Four Consulting (Lane Four), a consulting partner for companies using Salesforce to scale operations.
Financial terms of the deal, which sees Lane Four’s founder and CEO, Andrew Sinclair, maintain a majority interest in the company, have not been disclosed.
According to a press statement, founded in 2013 and headquartered in Toronto, Lane Four’s teams help their clients optimise and scale their go-to market operations through Salesforce’s suite of integrated, cloud-based, and custom-designed solutions. In addition, Lane Four also provides managed services to help its customers improve their potential to achieve sustained revenue growth and optimise operational performance. Since its founding, the Company has worked with growth-oriented firms in the US and Canada to scale their go-to-market processes using Salesforce.
VSS has extensive experience investing in and scaling specialised professional services firms, including Coretelligent, a provider of managed IT and cybersecurity services; Centroid, a leader in Oracle managed cloud and enterprise workload consulting services; and Treya Partners, a key procurement and strategic sourcing partner to private equity firms.
Equiteq served as financial advisor and Wolfson Law provided legal advice to Lane Four. Stikeman Elliott and Willkie Farr & Gallagher provided legal advice to VSS Capital Partners.
