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Waterland makes marketing agency network investment

Waterland Private Equity has made a majority investment in Markettiers4DC (M4DC), a London-headquartered network of tech-enabled, data-driven, broadcast activated, strategic communications agencies. Financial details of they transaction have not been disclosed.

Waterland Private Equity (Waterland) has made a majority investment in Markettiers4DC (M4DC), a London-headquartered network of tech-enabled, data-driven, broadcast activated, strategic communications agencies. Financial details of they transaction have not been disclosed.
 
Founded by CEO Howard Kosky in 1994, M4DC works with large national and international corporations including Rolls-Royce, Linkedin and Unilever. Today, the business employs a team of 150 people in the UK and UAE, providing services across its three key pillars of strategic communications: data and insight, broadcast and virtual/hybrid events.
  
With Waterland’s support, M4DC’s future buy and build strategy will be focussed on acquiring complementary communications businesses, helping the group build expertise, new capabilities and geographical coverage. Follow-on funding is available to the business to support these plans.
 
Howard Kosky, Founder and CEO, will continue to lead the business supported by M4DC’s leadership team of Peter Mitchell (Group MD), Nicky Marks (MD, Censuswide and Opinion Matters) and Scott Jackson (MD, Through The I).

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