Weinberg Capital Partners has acquired French office supplies nd office furniture distributor Brunei from Argosyn.
Halisol Groupe and SGPA, two privately- held companies, have co-invested alongside with Weinberg Capital Partners. They will also support the management team in their growth strategy.
With a EUR300m turnover of which 60% through online sales, Bruneau is the French leader of e-commerce in the sector of B2B office supplies and office furniture. The Group employs around 800 people and has been able to seize strong market shares in France and Belgium.
With a range of 28,000 references in office furniture, consumable items, equipment and office supplies, Bruneau has the largest product offering on the market. The Group realises close to 20% of its turnover with the distribution of its own brand products and also owns the brand Maxiburo.
The Group has a unique know-how based on the management of multi-channel sales through e-commerce, internet and catalogues combined with a particularly high level of service for its customers. 6.5m of packages are forwarded each day from the Ulis platform (91). Bruneau has been recognized “Best Customer Service” of the year 2014 and has been awarded over two years in the category “Best B2B e-commerce website”. Bruneau benefits from a strong brand image with a loyal and diversified clientele.
Nicolas Potier, CEO of Bruneau, says: “We are very proud to welcome Weinberg Capital Partners as a reference shareholder at a time when Bruneau is about to celebrate its 60th anniversary. The long standing expertise of Weinberg Capital Partners on this segment of B2B distribution will be particularly helpful to carry out our development strategy.”
