WestBridge has exited bChannels following the company’s acquisition by The Channel Company, a US trade buyer with a complementary service offering, backed by US-based Eagle Tree.
The transaction marks the second successful exit for WestBridge in the last 12 months and delivers a 4.2x multiple of cost to WestBridge’s investors.
WestBridge backed the buyout of the global technology marketing agency in July 2014 and has worked closely with the executive team over the period to deliver a scalable and repeatable business model.
