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Westchester Capital Management reveals new brand identity

Westchester Capital Management (WCM), the investment manager of The Merger Fund, has introduced a new brand identity, designed to reflect its commitment to expanding its line-up of liquid alternative strategies. 

WCM has delivered alternative event-driven strategies through registered investment companies since 1989.
 
"Alternative investments are playing a more important role in asset allocation strategies of diversified investment portfolios," says Roy D Behren, managing member and portfolio manager. "Our goal is to provide sophisticated investors and their advisers with alternative strategies, while utilising registered structures to enhance the liquidity of these assets in their portfolios.  We believe our investment solutions may provide the potential for attractive risk-adjusted returns while maintaining lower correlations to broad market indices."
 
"As the manager of The Merger Fund, many advisers serving high-net-worth clients are familiar with our capabilities," says Michael T Shannon, managing member and portfolio manager.  "By emphasising the parent company name, Westchester Capital Management, the investment advisor to a larger family of funds, will demonstrate our deep commitment to supporting the alternative investment demands of high-net-worth clients and their advisers."
 
WCM's updated brand identity reinforces the firm's rigorous approach to investment and risk management.  WCM's new website, www.westchestercapitalfunds.com, uses detailed graphics to communicate the firm's investment philosophy as well as highlighting its latest thinking, market leadership, investment solutions and performance.

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