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WinBuyer closes USD6.9m investment led by Pitango Venture Capital

WinBuyer, a provider of onsite comparative pricing applications, has completed a USD6.9m first round investment led by Pitango Venture Capital alongside Giza Venture Capital.

WinBuyer’s OCP solution accelerates consumer purchasing behaviour and maximises income for online retailers by enabling price comparisons at the point of sale.

Isaac Hillel (pictured), Pitango managing partner, and Ori Israely, Giza managing director, are joining WinBuyer’s board of directors.

Additionally, Dan Clarke has been appointed to the role of chief executive. Clarke has previously held positions as senior director at Intel US and chief executive of Vcommerce, an ecommerce platform used by online retailers.

WinBuyer was founded in 2005 by Miki Balin and Alon Weinberg, with offices in Tel Aviv, Israel, Scottsdale, Arizona and London, England. To date, WinBuyer’s technology has been implemented by more than 200 online merchants in the US and UK.

"We are very happy to have Pitango and Giza as new investors in the company," says Clarke. "The investment allows WinBuyer to expand its market presence within the US and further into international markets, exponentially growing the solution’s availability to online retailers."

"WinBuyer’s unique solution hits on a new dimension of the consumer’s purchasing experience and provides added value to online merchants," says Hillel. "We see high potential in both concept and product. We are delighted by the opportunity to work with such an experienced management team and to assist them in achieving their goals and targets."

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