WindRose Health Investors (WindRose) has completed a strategic investment in BPD, a hospital- and health system-focused provider of data-driven marketing solutions.
Hospitals and health systems engage BPD to develop brand strategy, execute high-ROI precision marketing services, develop campaigns and creative content, and execute omnichannel media strategies.
Terms of the transaction have not been disclosed.
WindRose, a New York-based healthcare private equity firm, partnered with BPD’s founders to recapitalise the business to support future growth. With WindRose’s investment, BPD is well-positioned to further accelerate its impressive growth, drawing on WindRose’s experience investing in data driven marketing solutions within healthcare. Jason Brown, BPD CEO and co-founder, and the BPD management team will continue to lead the Company and will remain significant shareholders.
Canaccord Genuity acted as the exclusive financial advisor to BPD. McDermott Will & Emery LLP acted as legal advisor to WindRose and Stearns Weaver Miller Weissler Alhadeff & Sitterson, PA acted as legal advisor to BPD.
