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Windsor Circle secures multimillion-dollar investment to expand predictive marketing platform for retail

Windsor Circle, a provider of predictive lifecycle and retention marketing software and services for retailers, has raised USD4.1 million in an over-subscribed funding round, and secured a USD2.5 million line of credit from Square 1 Bank, a division of Pacific Western Bank. 

This latest funding will help Windsor Circle continue to expand product development and enhance predictive algorithms and data science capabilities to power more effective automated marketing campaigns for retailers. They will also add new talent to their sales and ecommerce professional services teams, plus engage in other high-growth endeavours.

“We’ve got big plans for these new funds,” says Windsor Circle CEO and Co-Founder Matt Williamson. “Our product innovations to better meet retailer and consumer needs are ever-evolving, plus we’re hiring new talent and working to expand our partnerships with industry leaders like Magento, Oracle, IBM and Salesforce – continuing to grow our product, team, and network.”

New investor Alerion Ventures joins Windsor Circle’s existing backers, Comcast Ventures, IDEA Fund Partners, Origin Ventures, and Triangle Angel Partners. With a portfolio including other enterprise software, technology-enabled services, and digital marketing companies in the Southeast, Alerion Ventures focuses on scalable startups that have displayed market and revenue traction.

“We look for capital-efficient startups that target markets that will allow for substantial scale and return on our investment,” says Wiley Becker, Partner at Alerion Ventures. “Windsor Circle fit the bill perfectly, and we’re excited to walk the road ahead with them.”

With hundreds of global retailer clients, including L’Oréal, Johnson & Johnson, and Ghirardelli Chocolate, the firm’s high growth rate has been mirrored by the impact they have made for their clients. Case studies highlight tripled and quadrupled click and open rates for MyBinding from Automated Replenishment Campaigns, a 72% decrease in churn for leading Australian retailer SurfStitch using data-driven lifecycle marketing, and 80% more repeat buyers following First/Second Purchase and Best Customer Message Campaigns by

Windsor Circle’s Predictive Lifecycle and Retention Marketing platform helps retailers grow customer lifetime value and increase customer retention. The company reports an average of 10x ROI and 17 per cent lift in retention rates after 12 months for its clients. Windsor Circle has the industry’s only guaranteed, enterprise grade data integrations between eCommerce and marketing software. The platform includes a retention analytics suite and custom segmentation, and behavioural tracking to build rich consumer profiles.

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