Winona Capital, a Chicago-based private equity firm, has made a strategic, controlling investment in Diono, a specialist in safe, innovative and high-quality juvenile products.
The new partnership will allow Diono to continue developing new products and innovations that set the standard for safety within the industry.
“Diono is excited for this new chapter in our history. We’ve been innovators from day one, and we will continue to bring consumers great products for parents and children that make travel safe and easy,” says Brad Keller, President of Diono. “Through our partnership with Winona Capital, Diono will increase its efforts in product development and distribution to bring a wider range of safe, sensible and stylish products to consumers around the world.”
“Diono has shown great leadership in developing products that keep children safe, and they have an impressive safety track record as a result,” says Jason Starr, a Principal at Winona Capital. “We are honored to partner with Brad and his team to help Diono grow and continue its mission of safe travel for children.”
ROTH Capital Partners served as exclusive financial advisor to Diono in the transaction.
