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Xoxoday raises USD30m from Giift and Apis Partners

Giift, a provider of loyalty management solutions around the globe, backed by Apis Growth Fund II, a private equity fund managed by Apis Partners, has acquired a significant strategic interest in Xoxoday, a fintech disruptor in the rewards, incentives and payout space.

The partnership includes both primary and secondary capital components, and the collaboration will enable both Giift and Xoxoday to enlarge their service offerings and collectively accelerate growth globally.

Xoxoday provides technology infrastructure to enable businesses to automate rewards, incentives and payouts across the value chain. Xoxoday will use the USD30 million investment to fuel the next stage of growth in international markets and upgrade the technology infrastructure required to serve the next set of billion users.

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