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Yellow Wood forms sexual wellness platform with PlusOne acquisition

Yellow Wood Partners (Yellow Wood), a Boston-based private equity firm focused on investing in consumer brands and companies, has formed a new sexual wellness platform, Beacon Wellness Brands, with the acquisition of several brands from Clio, led by its anchor brand PlusOne.

Beacon Wellness Brands markets and sells sexual wellness devices under the PlusOne and Deia brands, which are sold in many leading retailers including, Target, Walmart, CVS, and Walgreens, and has a growing e-commerce business. The company also has a personal care division and manufactures facial skincare and grooming products sold under the Plum Beauty™ and Clio® brands.  
 
Yellow Wood’s diverse portfolio of consumer brands include leading global footcare brands Dr Scholl’s and Scholl, beauty brands Real Techniques and EcoTools, self-tanning brands Isle of Paradise, Tanologist and TanLuxe, and skincare brands Freeman Beauty and the recently launched Byoma.

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