Orliman, owned by The Riverside Company, has acquired the French orthopedic company Soft Medical Europe (SM Europe).
SM Europe designs and distributes non-invasive braces and supports in France. The company’s broad portfolio of 120 high quality and value-oriented products are sold under its own brands Ortheis, KidOrtho and FeetPad, and the Ezy Wrap brand, under an exclusive distribution agreement with a US manufacturer. SM Europe principally sells through pharmacies, but also offers products in orthopedic shops and medical facilities.
SM Europe will be incorporated into Orliman, Riverside’s existing orthopedic company, headquartered in Valencia, Spain. The two companies complement each other well and the resulting combination will accelerate the growth potential of both, driven by cross-selling opportunities in both markets coupled with Orliman’s product innovation capabilities.
“Adding SM Europe helps further internationalise Orliman, while adding an excellent suite of products, knowhow and distribution capabilities,” said Riverside Vice President Rafael Alvarez-Novoa. “Orliman can now offer more products to more customers in a broader footprint,” says Enric Florensa, current CEO of Orliman who assumes the role of CEO of the newly created group.
Riverside has completed more than 75 transactions in its Healthcare Specialisation.
Working with Alvarez-Novoa on the transaction for Riverside were Partner Trey Vincent, Vice President Damien Gaudin and Operating Executive Juan Rufilanchas.
