Mooreland Partners has acted as the sole financial advisor to ActionX on its sale to Xaxis, a wholly-owned subsidiary of WPP.
The acquisition enables Xaxis to fully integrate ActionX's proprietary technology into the Xaxis platform, enhancing the company's mobile capabilities, and further solidifies Mooreland Partners' position among the most active advisors to the advertising and e-commerce technology sectors.
"Through this transaction, ActionX pairs its state of the art retargeting platform and mobile expertise with Xaxis and WPP's leading range of campaign solutions and global customer base to address the exploding wireless marketing industry. We are pleased to have assisted in this exceptional strategic combination," says Holt Thrasher, Managing Director, Mooreland Partners.
Selected as one of Forbes' 2014 Most Promising Companies, ActionX works with major retailers, travel services, media subscription brands, and other transactional marketers to drive mobile and cross-screen revenue, and maximise customer lifetime value. ActionX was one of the first platforms to take advantage of mobile application "deep linking" and incorporate interest data from mobile applications into real-time segmentation, dynamic creative and cross-screen campaigns. Delivering in-app, mobile Web and desktop Web ads, ActionX enables brands to reach consumers with customised messages that drive high-return outcomes with brands realising up to a 20:1 return on ad spend (RoAS). ActionX is headquartered in New York City.
Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets, and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers. Advertisers working with Xaxis achieve higher ROI from digital marketing campaigns. Xaxis works with over 2,700 clients across 40 markets in North America, Europe, Asia Pacific, Latin America, and the Middle East. For more information click here.
