Lincoln International represented more2 in the sale of a minority stake in the business to Eight Roads Ventures.
more2 is the UK’s a B2B and B2C data analytics consultancy for SME retailers providing a combination of customer centric marketing campaign optimisation, data driven sales and marketing advice and strategic insight and planning delivered by experienced client strategy consultants and underpinned by executional capability.
Lincoln acted as the exclusive financial adviser to more2, providing guidance on strategic options, preparing marketing materials, approaching a shortlist of strategic acquirers and financial institutions before managing a highly competitive auction process and negotiating final price and terms.
Edward Lethbridge (pictured), Lincoln International, says: “The tech-enabled marketing services sector has been attracting huge interest from trade acquirers and financial sponsors. more2, with its differentiated business model, attractive growth profile and track record in helping its clients grow their businesses ensured there was no shortage of potential partners. From the outset, Eight Roads Ventures understood the Founder’s goal of finding a partner who would add value while maintaining the company’s character and integrity. Their investment represents a key milestone for the business and will help realise more2’s enormous potential over the coming years. It has been a pleasure working with such a capable and motivated team.”
