Genstar Capital, a private equity firm focused on investments in targeted segments of the industrials, financial services, healthcare, and software industries, is to acquire Brook + Whittle, a provider of sustainable labelling solutions serving growth-oriented consumer end markets, from TruArc Partners.
Founded in 1995, Brook + Whittle is one of North America’s leading providers of premium prime labels. Brook + Whittle’s innovative, sustainable labelling solutions serve a broad range of growth-oriented consumer end-markets, including personal care, beverage, food, healthcare, and household products. The company is headquartered in Guilford, CT.
David Golde, Managing Director at Genstar Capital, says: “Brook + Whittle is at the forefront of the high-growth premium and sustainable label space. Their focus on technology and sustainability differentiates the company from its competitors, and Brook + Whittle’s marquee customers have come to rely on them to deliver value-driven innovation. We believe our expertise can help further unlock both organic and inorganic growth, and we look forward to working with the company’s leadership team to execute on those initiatives and help drive innovation.”
Mark Pollard, Chief Executive Officer of Brook + Whittle, says: “We are passionate about leaving the world in a better place than we found it. Our mission to drive brands towards 100% sustainable packaging is enabled through product innovation and our technologically advanced platform. We deliver highly complex decorated labels that capture consumers’ attention on branded goods that are recognised around the world. We are digitalising our business and expanding our ecommerce platform and look forward to benefiting from our new partnership with Genstar to continue delivering technology-driven innovations to our customers.”
Don Sturdivant, Operating Partner at TruArc Partners and Chairman of Brook + Whittle, says: “It has been a pleasure partnering with the Brook + Whittle management team over the last 4 years. Together, we implemented a plan for driving transformational growth through a targeted organic investment plan and 7 acquisitions in less than 3 years. I’d like to thank Mark and the entire management team for their outstanding contributions under TruArc’s ownership.”
Wells Fargo Securities is serving as exclusive financial advisor to Genstar on the acquisition. Baird is serving as the exclusive financial advisor to TruArc Partners on the sale.
