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Growth Catalyst Partners’ Journey acquires three companies

Journey, a specialist in the design, build and operation of ‘immersive experiences’ has acquired three companies: ICRAVE, Futures Intelligence Group, and Skilled Creative, creating an award-winning team with capabilities across physical, digital, and virtual innovation.

Backed by private equity firm Growth Catalyst Partners, Journey is led by CEO Andrew Zimmerman, former CEO of frog Design, the iconic innovation and design firm, and co-founder of Accenture Interactive and Mobility. 

As Journey’s chief metaverse officer, Cathy Hackl, popularly known as the godmother of the metaverse and metaverse Web3 authority, will bring her invaluable experience and understanding of Web3 future applications to Journey’s services.

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