GP Bullhound has acted as the exclusive financial advisor to Namics, a specialist in digital transformation in Switzerland and Germany, on its sale to Merkle.
Namics provides further scale and depth to Merkle’s people-based marketing capabilities, in particular in the areas of business transformation strategy, digital consulting and technology implementation across Adobe Experience Cloud, Sitecore, Salesforce, SAP and other technology partners. The acquisition by Merkle is subject to the German Federal Cartel Office’s clearance.
Founded in 1995, Namics employs more than 550 people and is a leading full-service digital agency in Switzerland and Germany. Namics is a one-stop shop for strategic consulting, innovative concepts and creative work, as well as technical implementation involving a variety of disciplines.
Roland Schönholzer, Chairman of Namics, says: “With Merkle we have found a valuable partner that has a shared vision of helping clients to win in digital transformation. GP Bullhound was selected in this deal because of their position as the leading advisor in digital services transactions globally, and their deep sector expertise and network were invaluable in delivering this transaction for us.”
Simon Nicholls, Partner at GP Bullhound, says: “The convergence in digital services across marketing, consulting and technology implementation is here to stay and leading players in digital business transformation, like Namics, have a key role to play.”
The transaction is further testament to GP Bullhound’s expertise in advising category leaders in the Digital Services sector, with 24 transactions completed in the last 24 months including the sales of The North Alliance to Norvestor, Solita to Apax Digital, Wongdoody to Infosys, and Karmarama to Accenture among many others.
