PE-backed PureCars acquires truPayments
PureCars, a martech and advertising intelligence provider for automotive retailers and marketers, which is backed by Diversis Capital Partners and Stage 1 Ventures, has acquired shopping personalisation (DXP) and fintech platform, truPayments.
PureCars’ tech optimises media buys to achieve lower ad costs per unit sold and per RO, resulting in increased profitability for dealerships. truPayments’ tech converts shoppers earlier in the buying process, further reducing advertising costs for dealerships, while providing an improved buying experience for their customers. PureCars is backed by Diversis Capital Partners and Stage 1 Ventures.
truPayments, is a financial technology company with deep roots in eCommerce and the Automotive Industry, providing digital retailing solutions to automotive, powersports and RV dealerships, as well as lending institutions. With solutions that include shop-by-payment and trade-in tools, truPayments empowers shoppers with personalised, relevant payment information to create more frictionless online buying experiences. Direct lender integrations ensure every quoted payment is accurate, whether the customer purchases online or in store. By providing consumers with a more practical shopping experience, truPayments generates more qualified leads for dealerships.
“Automotive shoppers today expect more from dealerships at every stage in the buying cycle,” says Jeremy Anspach, CEO of PureCars. “In order to give dealerships a leg up on new disruptive competitors that bypass the dealership, but offer much more limited services, dealerships need innovators like PureCars to help them deliver smoother, more intuitive experiences to shoppers as their expectations continue to rapidly evolve. The unification of PureCars’ martech and truPayments’ fintech represents an organic evolution for both companies that will result in even greater cost efficiencies for our dealers and partners, as well as superior shopping experiences for the customers they serve.”
“The opportunity to directly integrate martech with shopping personalisation and digital retailing is groundbreaking,” says Tarry Shebesta, CEO at truPayments. “The synthesis of the underlying data and technology sets the stage for us to have a significant positive impact on the car buying process for consumers, as well as the advertising and retailing experience for dealerships.”