LB Equity on high-growth beauty brands

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Jay Lucas, LB Equity

In this podcast, Private Equity Wire speaks to New York-based growth equity firm LB Equity, a firm that invests in high-growth beauty and wellness brands, about sustainability themes within the beauty space. Founded in 2012, LB Equity is led by co-founders Jay Lucas (pictured), a former partner at Bain & Company, and Karen Ballou, who used to work for Redken and Elizabeth Arden.

Ballou (left) is also the chief executive and founder of LB Equity's portfolio company Immunocologie, a luxury skincare brand which utilises a proprietary technology promoting skin health.

Lucas and Ballou explain how they spot the beauty brands with potential for high growth early on, what the main areas of opportunity linking ESG, high growth & beauty are at the moment, and the growth trajectory of the plant-based wellness space.

The discussion also highlights the critical points, in terms of due diligence, that a private equity firm needs to look out for when it comes to wellness brands & buyouts, and some of the team’s personal favourites in terms of emerging beauty brands.