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PSG invests in Visualfabriq

PSG, a growth equity firm that focuses on partnering with middle-market software and technology-enabled services companies, has invested in Visualfabriq, an international provider of AI-enhanced revenue growth management software.

Visualfabriq’s Software-as-a-Service (SaaS) platform supports global consumer packaged goods (CPG) manufacturers in managing and optimising their promotions and demand planning. Developed by experienced CPG industry professionals, Visualfabriq’s solutions are designed to improve revenue growth management for the world’s leading CPG brands by integrating big data, AI and intuitive workflows.
 
Visualfabriq was founded in 2013 and over the past eight years has grown to approximately 100 employees across the company’s headquarters in the Netherlands and international offices in London, Barcelona, New York City, Singapore and Johannesburg. Following PSG’s investment, Visualfabriq will continue to be led by its existing management team including the founders Jaco Brussé and Carst Vaartjes, who serve as CEO and CPO respectively.
 
PSG’s investment aims to accelerate Visualfabriq’s organic growth and assist in future product development. With PSG’s support, Visualfabriq seeks to excel in servicing current and future clients globally – making them fit for the future of Revenue Growth Management – with the goal of becoming a global market leader for revenue growth management software solutions. 
 
Edward Hughes, Managing Director at PSG, says: “We believe that Visualfabriq has developed a leading revenue growth management software solution which has strong long-term growth prospects given the large addressable market in the CPG space. We look forward to working with Jaco and the team to support Visualfabriq as it pursues its growth plans.”
 
“In our view, Visualfabriq has used modern technologies to successfully address key pain points in revenue growth management, enabling greater optimisation of the billions spent on trade promotions each year by global CPG companies and improving visibility for the wider business,” adds Charlotte Lawrence, Director at PSG. “We are excited to be part of Visualfabriq’s journey as they seek to continue to grow and provide value to their global customer base.”
 
“We launched Visualfabriq with the goals of radically improving Revenue Growth Management for CPG companies and solving the many issues that we had run into as former CPG professionals ourselves,” says Jaco Brussé, CEO of Visualfabriq. “Since then, we have grown from being a start-up to a global vendor with customers around the world and we are excited to be partnering with the PSG team as we look to become a global leader in revenue growth management software.”
 
Financial terms of the transaction have not been disclosed.

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