Hylo, an athletic footwear startup based in the UK, has raised GBP2.5 million in a Series A round led by Eka Ventures.
Redrice Ventures and angel investors including Patrick Bamford, the Leeds United and England footballer, also participated.
Hylo uses materials science to create running shoes that deliver high performance for athletes and low impact for the planet. The brand’s launch shoe is vegan, uses renewable materials, is recyclable and has a 52 per cent lower carbon footprint compared with the average running shoe. The brand is focused on building a community of Athletes for Planet, using their platforms to influence positive change. Funds will be used for product and brand development, as well as sales and marketing expansion.
