Latana, an AI-powered brand tracking and consumer insights platform, has raised €36 million a Series B equity and debt financing round led by Oxx, a specialist growth-stage SaaS investor.
Balderton Capital and Kreos also participated in the round with the funding set to be used to scale Latana’s SaaS offering, which provides companies with consumer data and key insights to help track brand and campaign performance.
Latana also uses its technology to understand the underlying forces behind the opinions of people worldwide with special initiatives including the Democracy Perception Index, which is the largest annual study on the global perception of democracies.
Since its launch in 2019, as a response to a pressing need for companies to better understand their audiences and brand perception, Latana has been leading the way in the world of brand tracking.
