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29 Luxury Goods raises USD1.4m venture capital

Cosmetics and skincare products manufacturer 29 Luxury Goods has closed on USD1.4m in venture capital financing led by Williams Venture Partners.

Cosmetics and skincare products manufacturer 29 Luxury Goods has closed on USD1.4m in venture capital financing led by Williams Venture Partners.

The 29 brand includes internationally distributed cosmetics and skincare products, the 29 Spa franchise and a custom product wholesale division. The company differentiates itself with the anti-aging properties of grape seed extract from the vineyards in Napa Valley.

Williams Venture Partners, a venture capital firm based out of Atlanta, is focused primarily on growth capital for innovative operating companies.

John ("Jay") A. Williams, Jr., the firm’s managing partner, says: "29 represents the proof of concept and market penetration that Williams Venture Partners seeks in investment opportunities."

Lydia Mondavi, chief executive of 29, says post-closing plans include executing on existing opportunities to significantly expand distribution domestically and internationally.

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