3i Group (3i) is to invest in Konges Sløjd, a premium international lifestyle brand offering apparel for babies and children.
Headquartered in Copenhagen, Denmark, Konges Sløjd designs, sources and markets high-quality, children’s clothing, accessories, home products and toys through a curated network of (online-) retailers and direct-to-consumer e-commerce in more than 50 countries.
Konges Sløjd has been a forerunner in the premium baby/child segment through its stylish, functional, safe, durable, sustainable and affordable products across all children categories, and is well positioned to accelerate its growth across Europe, Asia and North America.
