Magic Spoon announced has raised $85 million in a Series B funding round led by HighPost Capital, a private investment firm focused on the global consumer and consumer technology sectors, and its first-ever retail launch exclusively into Target stores nationwide.
HighPost Capital is joined by Siddhi Capital, Coefficient Capital, Constellation Capital, Carter Comstock, and more. Celebrity investors include Shakira, Russell Westbrook, Halsey, The Chainsmokers, Amy Schumer, Odell Beckham Jr, and Nas.
The proceeds from the raise will be used to accelerate Magic Spoon’s rapid growth, expansion from 100% direct-to-consumer into retail, and amplify widespread brand awareness through continued use of its innovative approach to social media.
