Adobe Systems and Omniture have entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately USD1.8bn on a fully diluted equity-value basis
Adobe Systems and Omniture have entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately USD1.8bn on a fully diluted equity-value basis.
Under the terms of the agreement, Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for USD21.50 per share in cash.
Adobe Systems is the world’s biggest maker of graphic design software. The acquisition will enable it to expand into programmes that track the performance of websites and online advertising campaigns.
Omniture provides online business optimization, which it delivers through the Omniture Online Marketing Suite.
