Reply.com, an online marketing company, has entered into a loan agreement with Hercules Technology Growth Capital which provides it with up to USD15m in venture debt.
Hercules Technology Growth Capital primarily finances privately-held companies backed by venture capital and private equity firms.
"We are pleased and excited to announce this new relationship with Hercules," says Reply.com founder and chief executive Payam Zamani. "This loan facility allows us to more proactively consider relevant opportunities for acquisition."
Reply.com has also acquired certain assets of Contractors.com to further enhance its home improvement-related offerings.
"With the addition of Contractors.com to our family of offerings, we are confident our locally-targeted marketing solutions will reach companies and professionals in the home improvement industry more efficiently," says Zamani.
Reply.com operates an auction marketplace that enables advertisers to acquire locally-targeted and category-specific customer prospects on a cost-per-click or cost-per-lead basis.
