BlackFin, a private equity firm dedicated to financial services SMEs, has acquired the insurance comparison website HyperAssur.
BlackFin plans to group its financial aggregators in France – www.MisterAssur.com, www.DevisMutuelle.com, www.Mutuelle-Conseil.com, www.KelAssur.com, and www.Kredity.com – under the new brand Comparadise. Each aggregator will retain its own brand, website and positioning.
Hyperassur is a major player of the insurance online comparison market, thanks to its broad panel of insurers, mutual insurance companies and brokers. HyperAssur offers internet users a large range of insurance policies such ascar, motorbike, health, home and life.
The acquisition of Hyperassur allows Comparadise to strengthen its position in the car insurance market, which is expected to significantly grow in the next few years, in particular due to the new legislation (“Loi Hamon”) which allows the cancellation of car insurance policies at any time after the first year.
BlackFin’s objective is to make Comparadise the leading financial comparison website in France, dedicated to both individuals and SMEs. BlackFin made its first investment in the insurance comparison market in July 2012. Since then, BlackFin acquired four additional financial aggregators.
Bruno Rostain, managing director of BlackFin, says: “BlackFin becomes a major player in the online insurance market in Europe, through its investments in Comparadise in France, Chiarezza in Italy and Finanzen in Germany. We keep analysing numerous investment opportunities in companies engaged in the comparison or distribution of financial products online across Europe.”
