Sapinda Holding (Sapinda) has appointed Pascal Perrier as the group chief executive (CEO) of La Perla, the global luxury fashion brand.
Perrier joins from Burberry Group plc and brings a wealth of sector experience after a 30-plus year career in the luxury fashion sector. He joined Burberry in 2005 as Executive Vice President of Business Development and was appointed Chief Executive Officer Asia Pacific in 2009. In his 13-year tenure, Perrier played a key role in building the Burberry brand, with a market capitalisation in excess of USD 11 billion, with Asia Pacific being the largest business, fully integrated.
Prior to his career at Burberry, Perrier was on the senior management at several other leading luxury fashion houses, including Gucci Group where he executed the acquisition and subsequent integration of Yves Saint Laurent, followed by the acquisition of Balenciaga.
The appointment of a new chief executive follows the acquisition of La Perla by investment firm Sapinda in February this year. Since then, Sapinda has been carrying out a full restructuring and turn-around of the business and its operations, with the aim of improving profitability and transforming it into a leading luxury powerhouse. Sapinda has hired an experienced team to lead the turn-around from within, supported by management consulting firm Bain & Company. On the Creative Design front, La Perla promoted Alessandra Bertuzzi as Head Creative Designer after the departure of Julia Haart.
Perrier says: “La Perla is an iconic brand and one of the world’s leading players in the luxury space. I am very pleased and impressed with the work done by Sapinda and the La Perla team in the last 6 months and the large potential that this business offers. I look forward to working with the Sapinda and La Perla teams to take the business forward in a sector that continues to demonstrate huge growth potential. We will continue to invest in the business and to build on the founding vision and values of the brand.”
“I am also proud to now be an equity investor in a business with so much brand value and heritage, something that underlines my belief in the growth potential of the brand and the loyalty it has garnered from its customers. We will ensure that La Perla is perfectly positioned to capitalise on the myriad of exciting consumer trends impacting the global fashion lingerie sector.”
Sapinda Holding chief executive Lars Windhorst, says: “We are delighted to finally announce the appointment of Pascal to lead La Perla into a new era of growth. The luxury fashion and lingerie sector is full of opportunity due to the rapid pace of change with which consumers and other cultural stakeholders are now engaging with luxury brands. There are few more experienced people to navigate us through these opportunities and take the brand to the next level than someone with the luxury fashion industry clout and know-how of Pascal.”
