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Adenia Partners exits Ghanaian advertising company DDP

Ghanaian private capital fund manager Injaro Investment Advisors has acquired Outdoor Holding Limited via its fund, Injaro Ghana Venture Capital Fund, from Africa-focused private equity firm Adenia Partners.  

Outdoor Holding controls a majority stake in Ghanaian out-of-home advertising company DDP Outdoor. Injaro said that it would collaborate with DDP to “grow its market share by expanding its advertising service offering”. 

IGVCF focuses on Ghanaian SMEs across financial services, food and agribusiness, education, healthcare, manufacturing and industrial services. 

In a statement, Jerry Parkes, a Managing Director at Injaro, said that the firm remained “focused on the founder’s vision of a versatile market-leading advertising partner that delivers exceptional customer service”. 

Nnennia Ejebe, a Partner at Adenia, said that her firm had put DDP on a trajectory for long-term commercial success having “invested to improve health and safety in line with best practices, introduced new processes and systems, and supported the professional development of its employees”. 


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