Gerard Piqué’s Kings League has raised $63m in new funding, led by growth equity investor Alignment Growth, to support its global expansion, including a push into the US market, according to a report by PE Insights.
The investment brings total funding for the Barcelona-based football league to over $160m since its 2023 launch.
Kings League operates a seven-a-side format optimised for mobile viewing, with shorter matches, flexible rules, and live streaming across platforms like YouTube, Twitch, TikTok, and Kick. The league combines competitive football with influencer-led storytelling, targeting Gen Z and Gen Alpha audiences. Sponsorships currently generate around 70% of revenue, underpinned by its footprint across Europe, Latin America, and the Middle East.
