Sports-focussed private investment firm Apex has launched a new fund aimed at acquiring minority stakes in smaller European sports teams and leagues, targeting assets valued between €50m and €500m, according to a report by Bloomberg.
The move comes as valuations for high-profile professional sports assets continue to soar, creating a competitive environment for investors.
Apex’s previous fund included over 100 athlete-investors, such as Formula 1 drivers Lando Norris and Carlos Sainz, and backed assets including the BWT Alpine F1 Team, Venezia FC, and the Tiger Woods-backed indoor golf league TGL.
The launch reflects a broader trend in private equity and venture capital as investors increasingly seek alternative sports assets. Global PE- and VC-backed deals in sports services reached $6bn in the first three quarters of 2025, marking the highest level in at least eight years.
