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Art Friedman joins Liber Capital’s senior management team

Liber Capital, a private equity firm specialising in beverage industry investments, has appointed Art Friedman to its senior management team as managing director.

Friedman was formerly president and chief executive officer of Gold Coast Distributors and has served on several industry advisory councils.

"Art’s experience and expertise will be invaluable as we work with beverage industry companies to help them transform their businesses," says Keri Aivazis, founding member and managing director of Liber Capital. "Art led Gold Coast Distributors as they raised their status from a regional player to one of the top ten distributors in the country, and he has advised many of the largest beverage companies in the world, establishing an impressive network of industry relationships along the way. We are very excited to welcome him to the team."

Friedman was most recently president and chief executive of Gold Coast Beverage Distributors, a position he held for the last ten of his 23 years with the company. During his tenure as chief executive, Gold Coast more than doubled in revenue and increased Ebitda more than five-fold.

Friedman began his career with General Foods, now part of Kraft Foods. He has been on the distributor advisory councils of Diageo-Guinness, Heineken USA, InBev and MillerCoors.

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