Audax Private Equity (Audax) has completed a strategic growth investment in Integrate.com, a specialist in B2B Precision Demand Marketing.
Financial terms of the transaction have not been disclosed.
Integrate connects data, channels, technology, and team members to create intelligent buyer and account journeys and deliver Precision Demand Marketing at scale. Its core offering, the Demand Acceleration Platform (DAP), centralises, connects, and elevates multichannel B2B buying experiences to help accelerate demand and convert leads to revenue. In 2021, Integrate’s B2B marketing customers processed over 14.5 million marketable and compliant leads through their governance engine.
