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Audax Private Equity’s Emplifi acquires Go Instore

Audax Private Equity’s portfolio company, Emplifi, a global provider of SaaS-based, omnichannel consumer experience software, has acquired SYM-SYS (Go Instore).

Headquartered in London, UK, Go Instore is a specialist in live commerce software. Go Instore leverages immersive HD live video to connect customers with a brand’s data driven product experts. Their leading-edge video technology provides brands with a new channel via which they can engage with and serve their customers, strengthening Emplifi’s omnichannel CX approach along all stages of the customer journey.

“We are thrilled to partner with the Go Instore team and welcome their outstanding people, culture, platform, and customers into the Emplifi family,” says Emplifi CEO Mark Zablan. “This acquisition marks another important milestone on Emplifi’s path towards being the customer experience platform of choice. The addition of Go Instore’s live commerce capabilities will further enable Emplifi to provide differentiated experiences at every touchpoint along the customer journey. We’re excited to start helping brands connect and convert consumers more quickly and directly through the power of livestream video and social media.”

“We are incredibly excited to join forces with Emplifi to deliver even more powerful shopping experiences across our client’s websites and social channels,” says André Hordagoda, Co-Founder, Go Instore. “Emplifi’s vision, innovation, and speed-to-market align perfectly with Go Instore,” adds Aman Khurana, Co-Founder, Go Instore.

With the addition of live streaming video technology, Emplifi continues its fast-paced go-to-market strategy. Coming off the recent rebranding and fusion of Astute Solutions and Socialbakers companies, Emplifi’s acquisition of Go Instore helps strengthen its position as a global CX leader and provides brands with an end-to-end platform for social marketing, social commerce and omnichannel service and care.

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