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Baird Capital launches updated brand

The direct private investment arm of Robert W Baird & Co has unveiled an updated brand that includes a new name, Baird Capital.

Previously, Baird Capital operated under the umbrella brand “Baird Private Equity,” with “Baird Capital Partners,” “Baird Venture Partners,” “Baird Capital Partners Europe” and “Baird Capital Partners Asia” representing its global investment strategies.

Going forward, Baird Capital is the group’s single, unified brand.

Baird Capital continues to take an integrated multi-strategy approach to making venture capital, growth equity and private equity investments in targeted sectors in the US, UK and China.

“Rebranding to Baird Capital allows us to articulate our strengths and simplify our message,” says Gordon Pan (pictured), managing partner of Baird Capital.  “Our new brand builds on our incredibly strong foundation and conveys to our investors and to the market that we are a global, integrated, experienced team focused on driving great outcomes.”

Baird Capital will continue to operate four distinct funds – US Private Equity, UK Private Equity, China Growth Equity, and Venture Capital – and will continue to invest in smaller, high-potential companies within the services, healthcare, industrial and consumer products industries.

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