Broadlake Capital has acquired a significant stake in Vita Liberata, the International Self Tan Business.
This investment marks Broadlake’s first investment in the Health & Beauty market and presents the opportunity to support Vita Liberata’s founder Alyson Hogg and her team with the growth and continued International expansion of the brand.
Belfast Headquartered Vita Liberata is currently rolling out a successful International growth strategy which has seen its presence expand to include 16 European countries, South Africa, Australia and North America.
Broadlake’s Investment, combined with a new banking facility from Bank of Ireland will provide the capital to fund its continued expansion and the launch of a new range of innovative products the Company has developed.
The Vita Liberata range of products are sold through the professional salon, retail & on-line channels by its direct sales force and an established international network of locally based distributors. Vita Liberata will benefit from Broadlake’s financial, operational and strategic support in delivering its continued growth and development.
“We are very excited about the working with the Vitat Liberata team in taking this great brand global,” says Pete Smyth CEO Broadlake Capital. “The growth trajectory and potential of the business combined with its new product development capabilities make this a very exciting investment. The brands celebrity following vouches for the quality of the products.”
