Causata, a software company that enables companies to optimise customer experience and business results, has secured series A funding from Accel Partners.
The USD4.5m initial investment will support Causata’s mission to deliver breakthrough software that empowers companies to understand and engage their customers at any touch point.
Causata is led by chief executive Paul Phillips, the data analytics industry veteran who previously founded TouchClarity, which he sold to Omniture in 2007.
Causata is building a flexible multi-channel customer interaction platform that discerns cause and effect and predicts in real-time what matters most to a customer at a given moment and touch point.
The platform can also complement existing investments in technology, such as CRM and data warehousing.
“There is a pressing demand for a solution that cuts across all channels and optimises customer interactions. The latest advances in technology have radically changed how one would build such a system. Our experience with enterprise clients and machine learning puts us in a unique position to help companies predict the actions that will delight each customer and help grow their businesses at the same time,” says Phillips. “We have assembled a world class technical team to tackle this large problem that exists for many companies. We’re thrilled that Accel Partners recognised Causata’s breakthrough approach and are excited to work with the Accel team to execute on our ambitious plan and vision.”