MacNeill Pride Group® (MPG), a diversified global designer and manufacturer of outdoor products and sporting goods and a portfolio company of Centre Partners, is rebranding as Gathr Outdoors to better reflect its mission and the industries within which it operates.
Gathr Outdoors has acquired numerous outdoor brands over the past two years under the MPG name, building a strong portfolio of products that resonate with consumers. With the appointment of CEO, Keith Bornholtz, and new additions to its Board of Directors in June, coupled with recent acquisitions of ORCA, GCI Outdoor, Klymit and Rightline Gear, the brand’s trajectory is one of steadfast commitment to outdoor sports and activities. While Gathr Outdoors is a new name, the entrepreneurial spirit of the organisation and its products remains the same. As a family unit, Gathr’s brands complement countless outdoor situations.
Gathr has brought on several new C-suite executives, including COO Noel Allen, CFO Paul Collins and VP of People and Culture, Julie Parker. The team is equipped with the experience, vision and leadership to carry out the new mission, vision and values of Gathr Outdoors.