Charterhouse Capital Partners (Charterhouse), a private equity firm focused on investments in mid-market European companies in the services and healthcare sectors with an enterprise value of between €150m and €1bn, has invested in sports marketing company Two Circles.
Founded in 2011 and headquartered in London, Two Circles partners with more than 400 sports properties to manage and analyse fan data, providing them with insight into fan behaviour. These insights are used to influence board-level decision-making and generate commercial returns through services in rights-managing, ticketing, event-hosting, streaming services, e-commerce, sponsorship sales, content creation and strategy consulting.
Two Circles has long-term partnerships with a large number of blue-chip sports properties globally, including the NFL, the IOC, LA28, F1, the Premier League, UEFA and FIFA. Since its foundation, 92% of the clients entering a retained relationship with TwoCircles continue to partner with the company.
Charterhouse will work together with Two Circles’s management team to support the next stage of the company’s growth.
The transaction marks the fourth platform deal Charterhouse has made in the UK through CCP X and XI, which represent more than €800m of invested capital.
